Top mais recente Cinco CPC (Custo por Clique) notícias Urban
Top mais recente Cinco CPC (Custo por Clique) notícias Urban
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This feature allows users to get responses corrected for the location of the DNS user. We had long been hesitating to implement it in AdGuard DNS: ECS assumes handing over an anonymized user's IP address to the name server.
When compared to financial securities ecosystem, Ad Networks play a similar role as brokers do in securities trading.
But what does that actually mean? What is an RTB platform and why is it so important for digital marketers? Let’s get the answers to these questions and more.
RTB advertising is an ad buying method where parties buy and sell ad impressions in real time via automated auctions that occur while a page or mobile app is loading.
What’s more important, it’s a breeze for these transactions to happen: every single transaction in the ad exchanges takes about 100 milliseconds (a 10th of a second). What speed!
Real-time bidding differs from static auctions where advertisers can only bid for several thousand impressions in single package deals. This makes static auctions less efficient than RTB for advertisers as well as publishers.
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Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.
Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
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Direct buying involves advertisers purchasing ad space directly from publishers, and negotiating terms such as price, placement, and duration upfront, thereby guaranteeing inventory and exclusivity based on the agreement.
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Increasing ad space value: As here real-time auctions are triggered, previously unwanted inventory increases in value for publishers, helping them to clear inventory faster.